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Validated by Wearing Butterfly Jeans

Our textile embellishment artisan, Marco, was stopped in the supermarket by a group of teenagers admiring the jeans he was wearing. His retelling of the encounter plays like stand-up comedy and would be “lost in translation” in print. In the condensed version, he was wearing our Bright Butterfly Jeans. Originally intended to be marketed as a product for women, he felt it was a flamboyant and risky choice. But, it was to be a day of meetings related to product and marketing, and he had the right shoes and shirt to “pull it off”. Had eight young men dressed in a “gangsta” style approached him on the street, he would have, admittedly, felt some level of threat, but less so...

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